Masterafhandling: "New Stragies Design management with applied sustainable innovation".

The conclusion is that there is a need for a whole new stategy inside production firms. Even though firms present themselves as being sustainable, there is always that last two percent left and according to the Cradle-to-Cradle concept, this is simply not good enough. The question is, however, if things really can be one hundred percent sustainable, if people really can become good enough.

In innovation, changes could also be made for the better. There is always that need to find a way to dig deeper and make things better and more innovative, in order to really please the future consumers and ourselves. In design management, people have to be better at working in teams and at listening to each others´ideas in order to realize them in the best possible way.